Xiaohongshu Promotion | What is Xiaohongshu
YUSI service focuses on Xiaohongshu promotion , helping brands increase their visibility and influence on Xiaohongshu, a popular social e-commerce platform. Xiaohongshu is a platform that integrates social networking, e-commerce and content creation, where users can share their experiences and insights in life and purchase related products. YUSI's service enables brands to accurately reach target users on Xiaohongshu and achieve brand exposure and conversion through the release of high-quality content, reasonable use of tags and topics, and commercial cooperation promotion.
What is Xiaohongshu? The transformation from a life communityto a consumer decision-making platform
From "Overseas Shopping Guide" to a Popular Shopping Base
In 2013, Xiaohongshu started out as a note-taking platform for "sharing experiences of using overseas products", attracting young female users to exchange shopping experiences on beauty, skin care, etc. With the explosion of the UGC (user-generated content) ecosystem, the platform has gradually expanded to diverse fields such as fashion, mother and baby, food, and travel, becoming the "encyclopedia of life" for Generation Z (born between 1995 and 2010).
Insights into the female influencer economy and content marketing
Xiaohongshu’s users are mainly female, 80% of whom are high-spending group aged 18-35. The platform's "grass planting" culture has emerged, real sharing has triggered purchasing desire, and 70% of users complete the entire purchase process on the platform. The content is mainly pictures, texts, and short videos. High-quality photos paired with practical tags can easily become popular, and the average daily playback volume of short videos exceeds 100 million.
Business opportunities and closed-loop ecosystem behind data
Xiaohongshu's monthly active users have exceeded 260 million. The search volume for cross-border brands in categories such as beauty, mother and baby, and health food has increased by 200% year-on-year. The average daily usage time of users is as long as 60 minutes. The high stickiness has created opportunities for brands to have in-depth exposure.
Why do companies need to plan Xiaohongshu promotion?
The key to the promotion of Xiaohongshu's "planting grass → searching → pulling grass" consumption closed loop
Xiaohongshu is a popular social e-commerce platform with over 260 million monthly active users, 80% of whom are female users aged 18-35. These users have high spending power and a strong desire to share. Xiaohongshu's unique "plant grass → search → pull grass" consumption closed loop allows brands to accurately reach target users and achieve full process coverage from interest planting to purchase conversion. After being "planted" with the content of the notes, users will actively search for keywords to compare prices and check reviews. Xiaohongshu promotions ultimately lead to purchases being completed through the site's mall or by being directed to other e-commerce platforms. This closed-loop model allows brands to accurately capture users' attention at the critical moment of their consumption decisions, which can directly drive an increase in conversion rates.
Xiaohongshu accurately reaches young people with high spending power
Xiaohongshu's content is mainly in the form of pictures, texts and short videos. High-quality photos paired with practical tags are more likely to become popular. The average daily playback volume of short videos exceeds 100 million times. This high-stickiness user characteristic provides brands with opportunities for deep exposure.
How Hong Kong beauty brands expand their market through promotion on Xiaohongshu
Hong Kong beauty brand successfully opened up the mainland China market through the promotion of Xiaohongshu. The brand attracted users' attention by cooperating with top KOLs, and released a large amount of content through mid-level KOLs and amateur users to share real usage experiences, thus accumulating a large amount of UGC content.
In the complex battlefield of cross-border marketing, Yusi is not only a service provider, but also a strategic partner for brands to "land on Xiaohongshu from 0 to 1". We have been deeply involved in the Hong Kong market for 7 years and are well aware of the differences in consumer psychology and platform algorithm logic between users in the two places. We focus on solving three major pain points: "content is difficult to localize, traffic is difficult to monetize, and culture is easy to step on landmines." Through the dual engines of "data-driven strategy + localized creativity", we provide a one-stop solution from account incubation, content planning, KOL matching, advertising to e-commerce traffic diversion, allowing brands to be "seen" and accurately touch the consumption nerves of Generation Z. The team brings together cross-border e-commerce operators, former platform operations officers and data scientists to exclusively develop a "traffic heat prediction model" and a "cultural sensitivity detection system", successfully helping more than 200 brands avoid marketing landmines and increase interaction rates by an average of 3 times and conversion rates by 45% - because we believe that truly effective promotion begins with respect and insight into the platform ecosystem.
Xiaohongshu Promotion｜Brand Account Positioning and Content Planning
YUSI has a highly qualified Xiaohongshu promotion team. We provide comprehensive brand account positioning and content planning services for enterprises, from avatar design to introduction writing, polishing the details to create a personalized "personalized" corporate account, making the brand more friendly. At the same time, we analyze hot topics and highly interactive content templates, and combine short video script production and shooting guidance to help brands create popular content on Xiaohongshu, capture user attention, and enhance brand influence.
Xiaohongshu｜Establishing a “personalized” corporate account
On Xiaohongshu, the corporate account is a window for brand display and also a "person" with personality. We will polish the details from avatar design, profile writing to overall style positioning to help brands create a unique "personality". By deeply analyzing the preferences and behavioral characteristics of the target user groups, we can tailor corporate accounts for brands that match their image and values, making the brands more approachable and recognizable on Xiaohongshu.
Xiaohongshu｜Analysis of the formula for popular articles
The popular articles on Xiaohongshu often have similar characteristics. We analyze hot topic tracking for brands and combine it with high-interaction content templates to help brands capture users' attention. By analyzing current hot topics and trends and combining them with highly interactive content templates, we plan content for brands that is both trendy and easy to trigger user interaction, ensuring that brand content stands out from the massive amount of information and becomes the focus that users are willing to share and interact with.
Xiaohongshu｜Layout in the Audio-visual Era
With the rise of short videos, video content has become one of the most popular forms on Xiaohongshu. We provide brands with short video script production and shooting guidance services, from script creativity to shooting execution, to ensure that every video can convey the core value of the brand and attract users' attention. Through professional shooting guidance and post-production, we create high-quality short video content for brands, making them more influential on Xiaohongshu.
KOL&KOC Xiaohongshu promotion precise matching and word-of-mouth diffusion
Database of graded talents｜Full coverage of resources from top talents to amateurs
YUSI has established a comprehensive database of graded talents, covering top, mid-level and amateur talents, to achieve accurate matching of resources at all levels. Top influencers can bring high exposure and strong endorsement to the brand; mid-level influencers are more professional and friendly, and can reach the target users deeply; amateur influencers focus on authenticity and can easily win the trust of users by sharing things close to life. By conducting in-depth analysis of influencers’ fan portraits, content styles, and interaction data, we can bring the greatest value to brands’ promotion on Xiaohongshu.
Analysis of the cooperation model of "Dandelion Project"
The "Dandelion Project" is an innovative and efficient KOL /KOC cooperation model that aims to achieve widespread dissemination of brand information and accumulation of word-of-mouth through the collaborative cooperation of multi-level influencers. This model emphasizes that top influencers are responsible for brand exposure and image building, mid-level influencers focus on product experience and content promotion, and KOCs enhance brand trust through real experience and user feedback. This multi-level cooperation strategy can effectively cover user groups at different levels, realize the all-round dissemination of brand information, and provide strong support for the promotion of Xiaohongshu.
Brand promotion｜Cost-benefit evaluation
Compared with the traditional single-level talent cooperation model, the "Dandelion Project" has significant advantages in cost-effectiveness. Although top influencers can bring high exposure, the cost of cooperation is relatively high; while mid-level influencers and KOCs can achieve more accurate user reach and higher interaction rates at a lower cost while ensuring a certain exposure. By allocating budgets reasonably, brands can find the best balance between influencers at different levels and achieve cost-effective Xiaohongshu promotion effects, allowing brands to obtain greater returns in a highly competitive market.
Product search volume increased by 300% through expert reviews
A well-known beauty brand successfully drove a 300% surge in product searches by collaborating with a number of influencers to conduct product reviews and sharing. The brand first selected top influencers to expose new products and provide professional endorsements, and then mid-level influencers provided users with a deeper understanding of the product’s advantages and features through professional reviews and in-depth sharing. Finally, KOCs further enhanced the brand’s trust through real experiences and user feedback. Through this multi-level cooperation strategy.
- YUSI｜Business Overseas
Xiaohongshu | Advertising and SEO optimization in parallel
YUSI Xiaohongshu promotion service creates a comprehensive marketing solution for brands through the dual-track of advertising and SEO optimization. We provide a full range of services from information flow advertising strategies to precise audience positioning. We tailor advertising plans for brands by deeply analyzing the interests, behaviors and search habits of target audiences. In terms of SEO optimization, through keyword research and selection, combined with hot topics and user interests, we optimize the keyword layout in the content for brands, and provide guidance on content creation and keyword integration to help brands improve the interaction rate and user stickiness of notes.
Xiaohongshu Information Flow Advertising Strategy
Xiaohongshu’s information flow ads achieve high exposure and conversion rates through precise label settings and audience portraits. According to brand goals and product features, appropriate tags and keywords are selected, and accurate audience positioning is carried out based on the interests and behavior data of Xiaohongshu users.
Xiaohongshu keyword layout skills
In Xiaohongshu promotion, keyword layout is crucial. Through in-depth market research, we select keywords that are relevant to the brand and have high search volume, and cleverly integrate them into the content to improve the brand's ranking on the Xiaohongshu search results page. By optimizing keywords, brands can occupy the front row of user search results, increase brand exposure and user click-through rate.
Xiaohongshu data monitoring system
Data monitoring is a key link in the promotion of Xiaohongshu. We use the data analysis tools provided by Xiaohongshu to monitor the effectiveness of advertising in real time, including key indicators such as click-through rate, conversion rate, and cost per click. Based on data feedback, timely adjust keywords, budgets and delivery strategies to ensure that every penny is spent wisely and to maximize ROI.
YUSI｜The best time to layout Xiaohongshu
Xiaohongshu Promotion | What is Xiaohongshu | FAQ
Xiaohongshu is a mobile application that combines social networking, e-commerce and content creation, mainly targeting young users, especially women aged 18-35. Users can share their experiences and insights on beauty, fashion, food, travel, etc. in life on the platform, and form an active community atmosphere through interaction.
Xiaohongshu’s main functions include note publishing, community interaction, shopping recommendations, topic tags and data analysis. Users can record their daily lives through pictures, texts, videos, etc., interact with other users, and directly purchase recommended products through the shopping function.
Xiaohongshu’s users are mainly young people aged 18-35, among which female users account for nearly 80%. These users have high consumption power and strong desire to share, and are mainly distributed in first-tier cities and new first-tier cities.
Xiaohongshu’s promotion methods include KOL/KOC cooperation, information flow advertising, SEO optimization and brand account operation. Through these methods, brands can accurately reach target users and increase brand awareness and product sales.
Xiaohongshu helps brands convert users’ interest into purchases through its closed-loop model of “planting grass-searching-pulling grass”. After users are attracted by the content on the platform, they will actively search and eventually complete the purchase.
Xiaohongshu provides data analysis tools, and brands can optimize content creation and delivery strategies through user behavior data (such as browsing, likes, and comments), thereby improving marketing efficiency and conversion rates.
Xiaohongshu promotes brands suitable for the fields of beauty, fashion, mother and baby, and health food. Users in these fields are very active on Xiaohongshu and have a strong willingness to buy.
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