A Guide to Entering the Xiaohongshu Metaverse in 2025

By / 2025年 4月 5日

Yusi exclusively dismantles the new battlefield of “immersive seeding”

When the Metaverse meets Xiaohongshu, the next-generation revolution in brand marketing will begin. In 2025, the Metaverse has moved from concept to commercialization, and Xiaohongshu promotion, as the core battlefield of the “grass-planting economy”, is redefining the “immersive consumer experience” through virtual idol linkage and AR makeup trial technology. According to statistics, in 2024, the number of notes related to “Metaverse” on Xiaohongshu increased by 320%, driving the performance of beauty, fashion, and technology brands to grow by 45%.
This means: The future marketing battlefield will no longer be just about “content exposure” but about “creating a brand presence in a parallel world”. Yusi’s team will analyze how to seize the Metaverse traffic initiative on Xiaohongshu through real-life cases!

New Media Service - Xiaohongshu
New Media Service – Xiaohongshu

1. Why must Metaverse Marketing deploy Xiaohongshu?

1. User gene matching: Generation Z’s “digital native” consumption habits

Among Xiaohongshu’s 280 million monthly active users, those born after 1995 account for more than 60%. This group of “metaverse natives” has three characteristics:

  • Virtual and real integration of social interaction: Used to interacting with virtual avatars, 64% of users are willing to follow virtual idols
  • Technology pioneer mentality: The usage rate of AR makeup trial function increased by 200% year-on-year, and people are willing to share the “futuristic” experience
  • Pay for experience: 71% of users believe that “interactive technology can increase purchasing desire”, which is higher than simple graphic and text recommendations

2. Platform technology upgrade: Evolution from “content field” to “experience field”

In recent years, Xiaohongshu has been making every effort to develop virtual interactive functions:

  • AR makeup trial open API: Brands can build their own virtual trial scenes, such as lipstick color trial and hair color simulation
  • Virtual live broadcast room launched: supports real-time interaction with 3D virtual people, and the conversion rate of goods brought in is increased by 3 times
  • Metaverse Tag Zone: #Virtualwear, #MetaverseStore and other topics have exceeded 1 billion views

2. Virtual idol linkage: creating a 24-hour “brand spokesperson”

▍Case study: How the domestic cosmetics brand “Hua Xizi”‘s virtual IP “West Lake Beauty” became popular

  1. Character positioning: Combining the brand’s oriental aesthetic DNA, designing an ancient style virtual KOL “West Lake Beauty”
  2. Content script:
    • Released a short video of “Song Dynasty Makeup Reproduction Tutorial”, with over 5 million views
    • Join hands-on photo shoot with real-life makeup experts to take part in the “Ancient and Modern Makeup Comparison Challenge”
  3. Monetization closed loop: The live broadcast room set up “virtual person exclusive benefits” to drive the limited edition eyeshadow palette to sell out in seconds

▍Yusi virtual idol marketing three steps

  1. IP incubation: Design the appearance, personality, and storyline of the virtual person based on the brand tone
    • Example: A health brand can create an image of a “future health steward” who answers nutrition questions in a tech-savvy white robe
  2. Content Matrix:
    • Practical knowledge: Virtual people host the “Metaverse Composition Analysis Course”
    • Emotional resonance: Release virtual people’s daily Vlogs to strengthen the “sense of companionship”
    • Cross-border collaboration: “Virtual and real dialogue” theater with real KOLs
  3. Data tracking: Monitor “virtual human interaction rate” and “shopping guide conversion rate” to dynamically adjust character details

3. AR makeup trial technology: making “planting grass” from imagination to reach

1. Three application scenarios of Xiaohongshu AR makeup trial

  • Beauty category: Instantly try out lipstick, eyeshadow, and foundation shades, and jump directly to the purchase page after trying on makeup
  • Fashion accessories: Try on earrings and necklaces virtually and generate “outfit notes” with one click
  • Home furnishing brands: AR simulates the effect of furniture placement to reduce consumers’ hesitation in decision-making

2. International brand actual combat case: YSL “Black Tube Lip Glaze AR Color Trial” activity

  • Technical integration: Connect to Xiaohongshu AR SDK, support dynamic light and shadow rendering, and simulate real texture
  • Data results:
    • Users tried 5.3 shades on average, and their stay time increased by 220%
    • The shopping guide conversion rate reached 18%, 7 times higher than traditional graphic notes
  • Content diffusion: Encourage users to take screenshots of makeup test results and tag #YSL Metaverse Test, resulting in over 10,000 UGC articles

▍Xiaohongshu promotion’s AR marketing philosophy: interactive design > technical stunts

  • Lower the operational threshold: Complete the makeup trial in 3 steps without complicated instructions
  • Strengthen social fission: set up game mechanisms such as “makeup trial PK voting” and “girlfriend photo special effects”
  • Instant data feedback: Track the behavior path of “number of trials → adding to favorites → placing an order” for rapid optimization
Yusi Metaverse Promotion Plan
Yusi Metaverse Promotion Plan

Fourth, Yusi Metaverse Promotion Plan: The Iron Triangle of Technology + Content + Data

1. Virtual and Real Integration Content Workshop

  • STEP1 Scenario Modeling: 3D reconstruction of product usage scenarios (such as virtual fitting rooms, beauty labs)
  • STEP 2 Interactive Script: Design immersive plots such as “Finding Hidden Benefits” and “Metaverse Check-in Missions”
  • STEP 3 Data tracking: Monitor users’ hot spots and click behaviors in the virtual space

2. Virtual Human + AR Makeup Trial Linkage Gameplay

  • Preliminary promotion: Virtual idol releases a series of notes on “AR technology decryption” to educate users on operation
  • Event Detonation: Limited time offer for “AR Makeup Trial to Win a Gift Box of the Same Style as a Virtual Person”
  • Long-tail retention: Convert makeup trial data into “personal makeup report” to guide secondary sharing

3. Risk management and cost optimization

  • Cultural compliance review: Virtual human settings avoid sensitive historical elements, and AR special effects comply with advertising regulations
  • ROI actuarial model:
    • Lightweight solution: 500,000 impressions with a budget of 100,000, suitable for new brands
    • Flagship solution: Invest millions to build your own virtual universe, suitable for luxury goods/tech giants

V. Future prediction: Xiaohongshu promotion marketing keywords after 2025

  1. AI personalized avatar: Users input skin quality and style data, and AI automatically generates a dedicated virtual trial report
  2. Cross-platform asset interoperability: Xiaohongshu virtual clothing can be synchronized to Decentraland and other metaverse platforms
  3. Blockchain seeding certification: Use NFT to record UGC content and solve the trust problem of false evaluations

The Metaverse does not replace reality, but creates “hyper-reality planting power”

As Generation Z spends 40% of their daily time in the virtual world, brands must learn to speak their language. Yusi’s “Metaverse Marketing Solution” uses technology to empower content and data to drive creativity, allowing brands to accurately plant the seeds of future consumption in the battlefield where the virtual and the real overlap.

Take action now:
👉 Send private message to Yusi to get the “2025 Little Red Book Metaverse Marketing White Paper”
👉 Make an appointment for a free consultation and get the “AR Makeup Trial Interaction Rate Prediction Model” calculation

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